Swiftly detect and remove counterfeit and piracy across global marketplaces to protect your brand's credibility and recover your revenue

Experts point out that total elimination is difficult, but it is possible to reduce the problem to manageable levels with ongoing actions: swift takedowns, use of anti-piracy technologies (DRM, watermarks), consumer education, and business models that compete with illegal options. Solutions like Axur are designed to provide rapid response through takedowns and keep the problem under control.

Low-quality counterfeit products or content damage brand perception and confuse consumers. A dissatisfied customer with a pirated copy may blame the original company, affecting future purchases. Differentiating originals from counterfeits and alerting the public, using solutions that monitor context and associated risks, like Axur, is essential to preserve brand integrity.

Data shows that sectors such as pay TV, software, and fashion suffer significant revenue losses. Tools like Axur allow you to correlate detected incidents with internal metrics to estimate losses and guide investment decisions in anti-piracy efforts and strategic adjustments.

What is the legal basis (copyright, Software Law, industrial property, consumer relations) to request action from platforms? This depends on the case, but working with robust and well-documented evidence, such as automatically generated evidence from specialized solutions like Axur, makes coordinated action easier and increases the effectiveness of enforcement.

The question is which channels to use: direct notifications to websites and providers, removal forms (Google, Bing), DMCA notices, Content ID tools, or legal actions. The challenge lies in speed and recurrence: taking down one link does not prevent others from appearing. Platforms like Axur combine automation and integration with providers and marketplaces to speed up takedowns and keep recurrence under control.

How to locate products, courses, videos, and other pirated assets? Monitoring marketplaces, forums, social media, and search engines is essential to gain visibility into the problem and take action. Solutions like Axur’s help automate this tracking on a global scale and quickly react by notifying the infringing content through takedowns.